Microsoft has announced that it will open its new Oxford Circus flagship store on July 11th.

The store will span 21,392 square feet across three floors, and will be the first physical Microsoft store in the UK.

The store will enable customers to use its latest products and technology, and will feature interactive zones surrounded by immersive video walls to allow shoppers to get ‘hands-on’ with Surface, Windows, Office, Xbox and PC gaming, HoloLens mixed-reality and more.

David Porter from Microsoft Store said: “A flagship store in London has long been part of our vision for our physical and digital store presence. This opening represents another step in our journey to meet our customers – from consumers to businesses – wherever they are and deepen our connection with them.”