Middle East retailer The Toy Store has announced plans to open a 27,000 sq ft shop on Oxford Street, in the West One shopping centre next to Bond Street tube station. The outlet will be the retailer’s first store in the UK.

Mark Handley, commercial director of The Toy Store, said: “London’s Oxford Street is the first landmark of our international expansion and we continue to look for iconic locations in the major cities around the world.

“We believe that The Toy Store brings fun back into the retail market and we are very pleased to have secured Oxford Street to launch the brand in the UK.”