The parent company of Moonpig, Photobox, looks likely to change its plans for a flotation on the London Stock exchange after it received approaches from private equity firms interested in buying the business.

Photobox, operates a group of online businesses, including PaperShaker, Sticky9 and its namesake Photobox brand.

It is thought that several firms including TPG and KKR are said to have expressed an interest, which could completely derail the IPO plans of chief executive Stan Laurent who nevertheless says that he is “committed” to seeing the firm listed.

The company has hired advisers at Goldman Sachs to explore a sale of the business, according to the Sunday Telegraph.