Morrisons have announced the launch of their new nationwide children’s meal range, which has hit their stores this month.
Morrisons, the fourth largest chain of supermarkets in the United Kingdom, will call the new range “Just For Kids” and focus initially on ready meals including homemade favourites such as spaghetti bolognese, sausage and mash and chicken casserole.
The concept will gradually be rolled out across 33 lines from five categories to include milk, yogurts, frozen, chilled juice and prepared fruit, which will all be available in stores within the next 6 months.
Strategic Design Manager Carol Turner at Morrisons said: “The new ‘Just for Kids’ concept really captures everything that’s so important about the range. We’re delighted with the way the concept designs bring to life the fun and enjoyment of mealtime for kids, while also reassuring mums and dads about the value of what their kids are eating.”
