Morrisons has launched a new cafe concept which has planned to be rolled out to a number of stores.
The new format that was first built in the Crawley store this week, will be built into all new stores from September and fitted into a number of existing ones.
The grocer is investing in its cafes in a bid to entice the 10.7 million customers who currently shop in its stores but don’t use the café. It says the format produced a footfall increase in its Ripon store of 40% within its first week.
The café has undergone a major redesign, offers free wi-fi and also added more low calorie meal options for the more health conscious shopper. It has also added more fresh ingredients from Morrisons Market Street.
Darren Smith, Morrisons café customer planner said: “The way customers use cafes has changed and we have responded to that. Today’s discerning shoppers want free wi-fi, healthy meal options and an environment where they feel comfortable alone or with friends or family. The new concept builds on the formidable reputation our cafes already enjoy.”
