Figures from Kantar Worldpanel have suggested that the UK grocery market slipped 0.1% in the 12 weeks ended June 21st compared to the previous year, although Morrisons showed the largest sales increase among the ‘big four’ retailers for the second month in a row.
According to the study, Morrisons recorded sales growth of 0.6% in the period, boosted by online shopping.
Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel, said: “Continuing to grow ahead of the market, the retailer has increased its market share to 11.0%, up 0.1 percentage points compared with a year ago. While only a small increase against a weak 2014, this does represent the first market share gains made by Morrisons since December 2011.”
Meanwhile, sales fell by 1.3% at both Tesco and Sainsbury’s whilst at Asda sales were down by 3.5% and sales at the Co-operative were flat but ahead of the market for the first time in nearly four years.
