A first of its kind service has been launched as online wine retailer Naked Wines introduces ‘text for wine’.
Majestic Wine, which bought the online wine company this year, will allow 150,000 connoisseur customers to place their order via text message.
The service will allow customers to order by year, brand or colour and can specify if the order is for a special occasion and how much they would like to spend. Naked Wines will work from the information given, prepare and deliver to the customer's door.
Eamon FitzGerald, Naked Wines UK managing director, said: "Initial uptake has been very encouraging and it's easy to see this service being particularly useful for busy customers who don't have time or access to the website,” adding “Now these customers are only ever a text away from ordering a case of delicious wines."
The ‘text for wine’ idea came about from an employee at Naked Wines, and if successful, the service could be available to Naked’s Australian and US operations.
