Neom Organics has launched a European ecommerce site to add to its platforms in the UK and US.

To be available in all EU countries from July, the site forms part of Neom’s long-term international growth strategy through its digital-first omnichannel model.

Customers will be able to shop from a selected range of holistic aromatherapy-based products spanning home, bath, body and skincare categories, as well as the brand’s bestselling Wellbeing POD and POD Mini essential oils diffusers.

Oliver Mennell, chief executive of Neom, said: “We are delighted to launch our new EU ecommerce website and in doing so, make a broad range of our bestselling products, and their benefits on mood, sleep, energy and stress, more accessible to our customers across much of Europe. This expansion in line with our long-term growth strategy reflects the strength of the Neom brand, proposition and digital-first model.”