Luxury online retailer Net-a-Porter has announced record financial results for its last full year before merging with Italian online giant Yoox.
Double digit growth in its core markets such as the UK and the US as well as £13.8 million worth of investment in digital innovation. This included the UK’s first Instagram advertising campaign, the launch of shoppable magazine Porter, and a partnership between Mr Porter and the film Kingsman to create the first ‘shoppable film’ sent pre-tax profits soaring to £11 million from a loss of almost £10 million pre-tax the year before.
A new focus on mobiles and tablets meant that sales through these devices rose by 46% to represent 35% of overall sales for the year.
Natalie Massenet, founder and chairman of Net-A-Porter, said: “In the last 15 years, the Net-A-Porter Group has radically transformed the luxury marketplace, combining fashion, technology, e-commerce and content in a unique way.
“The group’s pioneering innovation has driven the way consumers interact with luxury, as well as the luxury brands’ approach to e-commerce. It has been an incredible journey, beginning with a concept and turning that initial idea into the world’s premier online fashion destination”.
“In today’s world where technological innovation is rapidly changing consumer habits and lifestyles, success in business will no longer be driven solely by the forces of competition but by the power of collaboration; collaboration between retailers and brands, and collaboration between and among consumers. This is where the future of fashion lies, a future we at Net-A-Porter will continue to create.”
