LVMH owned skincare brand, Fresh, is to launch their new flagship store in London's Seven Dials in November.
The store will be the brand’s second UK boutique and will stock the full range of products including haircare, bodycare, skincare and fragrances.
Chief executive of Fresh Inc, Jean-Marc Plisson said, “The cosmopolitan feel and the unique blend of independent boutiques, was what first drew us to Seven Dials. This location will give consumers in the area both, domestic and tourist, the opportunity to experience Fresh in a location which fits the artisanal, experimental, heritage values of the brand. We are very pleased to be opening our second store on Monmouth Street in the heart of Seven Dials.”
Charles Owen, Seven Dials portfolio executive at Shaftesbury said, “Seven Dials is delighted to welcome Fresh to Monmouth Street as we continue to draw in a host of highly desirable international beauty and fashion brands that give the area its vibrant atmosphere and appeal to our many visitors.”
