The British luxury watch company Bremont has announced that it is to open its first US store in New York which is due to open in spring 2015.

The new store will be situated at 501 Madison Avenue, which is the heart of New York’s luxury brands.

Co-founder of Bremont, Nick English said “We saw New York, and more importantly Madison Avenue, as a really essential string to our North American bow and a fantastic brand showcase as we continue to expand our retail channel. The US is already a big market for Bremont with a large proportion of our military business hailing from there.

“Moving forward the US is a very significant and crucial part of the brand’s strategy and we want to support our clients and retailer base on this side of the Atlantic as best we can. Bremont first arrived in the US in 2008 and we continue to be humbled by the level of support we have received from the American people.”