High end fashion label Nichol Farhi has appointed former head of Lulu Guiness Martin Mason as CEO from April 1st following a troubled year in which the brand went into administration before being saved by Maxine Hargreaves-Adams, owner of womenswear label Fenn Wright Manson.

Mr Mason previously held board positions at Pringle of Scotland, Mulberry, Tanner Krolle and MCM.

"I am very pleased to be joining Nicole Farhi; it is an iconic and much-loved British brand and an exceptional opportunity for growth," said Mr Mason. "There is much work to do and I look forward to working with Maxine and all the management team."