Nike is making significant changes to its senior leadership team to enhance its focus on product innovation and strengthen integration within the company. Heidi O'Neill, currently the president of consumer & marketplace, will take on the role of president of consumer, product & brand. Craig Williams, the president of the Jordan Brand, will become president of geographies & marketplace. Matthew Friend, the EVP & chief financial officer, will expand his responsibilities to include procurement, global places and services, and demand and supply management.

The president and CEO of Nike Inc, John Donahoe, expressed his enthusiasm for the changes, emphasizing the company's commitment to serving athletes with compelling products. He noted the strong brand momentum, unmatched innovation pipeline, and successful strategy. The reorganization aims to streamline focus on product, brand storytelling, and marketplace, leveraging consumer insights for breakthrough innovation and engagement while driving long-term growth and profitability.

Heidi O'Neill, who has been with Nike for 24 years, will lead the global product engine, integrating brand marketing storytelling to foster deep relationships and engagement. She will oversee global brand marketing, sports marketing, and spearhead Nike Women's business. Craig Williams will take charge of Nike's direct and wholesale business across multiple locations, along with supply chain and logistics functions. Sarah Mensah will succeed Williams as president of the Jordan Brand, while Scott Uzzell, the current CEO of Converse, will assume Mensah's former role.

Additionally, Nike announced that Andy Campion, the chief operating officer, will transition to the role of managing director of strategic business ventures. He will collaborate closely with John Donahoe to identify and pursue new business opportunities, oversee Nike Virtual Studios, and lead teams at the company's headquarters and Los Angeles-based offices. Michael Spillane, the president of consumer creation, is set to retire from Nike in 2023 after a 16-year tenure with the company.