Noa Noa, the Danish womenswear fashion company has moved its London store to a larger 1,000 sq ft space at on London’s King’s Road.
The store will have the full range of womenswear, baby clothes and clothing for kids under six, as well as a wholesale showroom in the basement.
Harold and Lars Holstein founded the company in 1981, and now have eight stores in the UK as well as products being sold in around 180 concept stores worldwide.
Director and part owner at Noa Noa, Derek Cornelius, said: “We chose to launch this larger store on the King’s Road because Chelsea is a fantastic location with a vibrant atmosphere. We believe the exquisite style, designs and fabric used by Noa Noa are perfect for the fashionable, discerning and international consumers who shop and live in the close vicinity.”
Adding her comment, commercial property manager at Sloane Stanley, Hannah Grievson, said: “Following a collection of flagship openings for international brands including Jane Taylor Millinery to the King’s Road, Noa Noa is another world-recognised brand to add to the retail line-up. Sloane Stanley continues to grow its offer of attractive new fashion boutiques and international flagships that all have a quality and allure to match this highly sought after location.”
