The Office of Fair Trading has cleared furniture company DFS in an investigation into price promotions in the furniture and carpets sector.

Keith Baker, director of sales at DFS, commented: “Today’s announcement by the OFT confirms that the OFT is completely satisfied that DFS is in full compliance in relation to the issues that it was investigating, and has therefore closed its investigation into DFS. We are pleased the OFT has publically welcomed DFS’ existing and continual commitment to open and transparent pricing.

“As the UK’s market-leading sofa retailer, customer service is paramount for DFS – it’s the foundation upon which we’ve built our business over the past 44 years. Central to this is the importance of treating customers fairly, in an open, honest way.

“We know buying a sofa requires a good deal of consideration and customers have a right to absolute clarity before making a purchase. That’s why we are committed to being totally transparent on pricing and act in accordance with all the relevant guidelines.
“To make our commitment to transparent pricing even more visible to our customers, we are publishing our current existing pricing practices both on our website and within our formal terms and conditions. So when a customer visits DFS they can be confident that all our prices will always be the same whether they are in any of our stores or online. In addition, we assure customers that no product will ever be on sale for longer than it is available at its normal price. At DFS a time-limited offer has always been just that.

“All this means customers can buy from DFS with confidence – confidence they will never be misled and can purchase from us safe in the knowledge that all our prices and sales periods are totally genuine.”