Online fitness fashion company ActiveInStyle has opened its first physical store on London’s King’s Road, which will be open until November 1st and stocking brands such as Running Bare, Truth Balance, Vie Active, Lorna Jane, Onzie and Dharma Bums.
ActiveInStyle founder, Caroline Lucey, said: “We selected the King’s Road for our first UK store because of its reputation and its position as a fitness hub, with studios such as Triyoga, Barrecore, Heartcore, Lomax, Virgin Active and Anytime Fitness all within walking distance of the pop-up. It is also great to be alongside other such well-known international brands.”
Sloane Stanley, the residential and commercial property agents involved, are well established when it comes to properties on the King’s Road and Fulham Road.
Commercial property manager, Hannah Grievson, commented: “ActiveInStyle has established a great position in the fitness market as the go to brand for fashionable activewear. We are delighted to welcome this unique and exciting label to our retail line up, adding to the appeal for our international visitors and resident shoppers.”
