The luxury lifestyle brand Orlebar Brown is to open a two-year lease store this month at Floral Street, Covent Garden and Sloane Avenue, Chelsea as well as planning to open a raft of stores across London, Cannes and the Hamptons in New York.
The swimwear-focused company which launched in 2007 currently has temporary stores in Cannes and the Hamptons will also launch five-month leases to capture the summer holidaymaker market towards the end of May.
The founder of the company Adam Brown said “Half of our sales are now non-swim – 30% is now T-shirts and shorts. The new store allows us to divide up our offering, to tell a story. We’ll have sections such as a ‘poolside edit’ and ‘luxe sweats'.
