The National Basketball Association is ending a 28-year deal with Coca-Cola and will be sponsored by rival, PepsiCo.

The American food and beverage company will be the official food and drinks partner of the NBA, the Women's National Basketball Association, NBA Development League, and USA Basketball.
The deal covers North America and China, where NBA is growing in popularity and will start next season.

PepsiCo chief executive Indra Nooyi said, "The NBA has established itself as one of the most exciting and innovative sports leagues in the world."

"We look forward to working together to redefine the meaning of sports marketing partnership."
Coca-Cola said it had "made the decision not to renew our global contract" with the NBA, but would continue sponsoring individual teams and players.