Pets at Home has opened its new ‘store of the future’ format in two of its existing locations, Stockport and Stevenage.
The retailer will continue to boost its investment into its bricks-and-mortar retail estates and the in-store customer experience.
The main aim for the new format is to offer a fully immersive shopping experience for its customers, and will feature revamped veterinary practices as well as grooming rooms. In addition to this, the retail areas of the stores have been transformed into ‘pet villages’, which include dog-washing stations; selfie spots and pet care classes.
Peter Pritchard, Pets at Home group chief executive, said: “I am delighted to announce the launch of our new Store of the Future format in Stockport and Chesterfield. We’ve always known that our stores are much more than just a convenience shop for pets and now we’re providing them with the million-pound makeover they deserve.”
