A new study undertaken by Mood Media titled The State of Brick & Mortar: 2017 has suggested that shoppers still place high emphasis on physical stores, despite sales figures indicating an increasing shift towards online sales. Taking place in Australia, China, France, Germany, the Netherlands, Russia, Spain, the UK and the US, the study showed that 78 per cent of respondents cited the ability to touch, feel and try products as their top reasons for shopping in physical stores, while the most common frustration standing in queues, was mentioned by 60 per cent of shoppers.