Primark has ended a “very limited trial” in association with online retailer ASOS which saw selected Primark products being available through the ASOS site.
However financial director John Bason told fashion trade journal Drapers this would end in the next few weeks, and that there were no plans to extend the deal or replace it with a different etailer although sales had “met expectations”, nor has the retailer any immediate plans to launch its own etail site.
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