The owner of DVD and games rental firm Blockbuster has put the company back into administration for the second time this year.

Gordon Brothers Europe has said that the move came despite efforts to turn around the “historically loss-making company” by restructuring the business, investing significantly in strategic marketing activities and negotiating with the landlords of its retail outlets.

It added: "The company also tried to develop a new digital platform but was unable to broker a licensing deal with Blockbuster UK's parent company in the US.

"Regrettably, the months since the acquisition have also coincided with a period of poor trading performance across both rental and retail sales."