Patrice Louvet has been announced as the new president and chief executive of US fashion brand, Ralph Lauren. Previously, Louvet worked as the group president of global beauty at Procter & Gamble for over 25 years and was responsible for several different multi-billion dollar brands. Of the appointment, Ralph Lauren noted that Louvet was “an enormously skilled business leader with a deep passion for the consumer and a sophisticated understanding of building global brands. This, combined with his collaborative working style, transformation experience and intense focus on results, will put us in a stronger position as we move toward the future.”