John Lewis’s clearance sale ended last week with a 3% rise despite the bad weather, with standout stores such as Peter Jones doing really well. Online sales also did well with a rise of 15.9% which was supported by a 64% rise in mobile traffic.
Areas that did well in sales growth were womenswear which rose 15.5% and sales in nursery items which rose by 24.9%. Home sales also did well with a rise of 4.4%.
Unfortunately, electrical and home technology sales fell by 2.3% even with a strong increase in the consumer electronics categories.
Head of retail Mark Blundell said: “As we enter the final week of the trading year, the focus remains on delivering an exceptional customer experience and positive sales growth through a seamless omni-channel proposition. This is clearly evidenced through inspirational visual merchandising displays, pop-up shops and online advertising, all providing a fantastic showcase for our new spring/summer season assortments.”
