Data released by Kantar World this week showed that Aldi sales rose to 31.1% due to British shoppers visiting Aldi for their Christmas shopping.
Kantar World panel director Edward Garner said: “The number of shoppers visiting Aldi has grown by 16% year-on-year at the same time as the average basket size has swelled by nearly 15%. In fact, almost a third of British households have shopped in Aldi in the past 12 weeks.
“Although in the shadow of Aldi’s performance, Lidl’s sales growth of 13.8% also remains strong. In direct contrast, sales of premium products have also increased significantly over the past year. This Christmas shoppers will be seeking both luxury and lower prices.”
