Technology giant Samsung has announced that it has formed a partnership with luxury department store Harrods to take over the shop’s display front until April 24th.
The Experience Innovation event will start this Friday and Samsung will be showcasing some of their products including Galaxy S6 and S6 edge which will be available that day, along with the limited edition Platinum Gold version for both makes, and customers can make the decision to have their phones engraved.
Ines van Gennip, Samsung UK marketing director said “Samsung wants to excite people with both our products and how we communicate with them.
“We believe this partnership with Harrods aims to showcase how technology has evolved and become a key part of our lives. We realise that experience is the new form of luxury and we hope people enjoy Experience Innovation at Harrods and look forward to seeing customers in store.”
Director of home and technology of Harrods, Annalise Fard added “We are delighted to be working with Samsung for the April ‘Experience Innovation’ takeover.
“Our partnership with Samsung, will give our customers the opportunity to experience, first-hand the world of Samsung and some of the brand’s market-leading technologies.”
