Scotch & Soda will be launching a rental service specifically for menswear. Rental is not a new concept to Scotch & Soda, the company offers its womenswear through Rent the Runway.
Womenswear rental options are quite vast, with rental retailers including Wardrobe and FashionPass bringing together rental options from numerous brands, and rental subscriptions offered to women directly from brands including American Eagle, Ann Taylor and eventually Urban Outfitters.
Menswear, however, has no large-scale rental option. Scotch & Soda's service, Scotch Select will be essentially without competition when it launches in September, especially as the company's customer base is already about 60 percent men, according to Cheddar.
North American CEO of Scotch & Soda Ari Hoffman told Cheddar: "We strongly believe that subscription model is the way young people today shop. Just the way young people do not want to own cars, they don't want to own ー they want newness, freshness."
