Luxury department store Selfridges has announced the appointment of Victoria Meekings as senior marketing manager – fashion.

With extensive experience accrued over the past 12 years across luxury PR, communications and retail, Ms Meekings will be responsible for managing the marketing of Selfridges fashion categories across the business.

She will work closely with buying, marketing and creative teams to conceptualise, develop and implement innovative, cross-functional fashion marketing campaigns alongside media planning and buying, as well as develop and manage the engagement of third-party partnerships. Prior to this appointment, Ms Meekings held the positions of group press manager at Harvey Nichols and group divisional director at Purple.