Reports that Weight Watchers International is a potential takeover target have been enough to see shares in the company shoot up by as much as 16%.
However, figures show that the share price has dropped 85% due to the company having a slow reaction to new health trends and competition.
The unnamed hedge fund involved in the potential takeover is discussing a joint bid with possible partners and has taken on Weight Watchers’ loans which are due to be paid back in April 2016.
Weight Watchers, a New York-based company continues to be the world’s top weight loss brand despite a decrease in people subscribing. Figures show that in the US where the company is most popular, subscribers have decreased by more than 20%.