Underwear brand Sloggi have announced the hiring of Alex Cara as their general manager of UK, Nordic countries and Benelux. Cara has 20 years of retail experience, having worked as a retail director for Nike Central and EMEA as well as a number of positions in general management for companies such as Espirit and New Look. On the appointment, Cara said, “It’s an incredibly exciting time for the Sloggi brand, with the new brand vision and strategy ramping up in 2018 and several global launches of new product innovations in the pipeline.”