An anti-racism marketing campaign from coffee chain Starbucks has backfired after being mocked widely on social media.
The company launched the “Race Together” campaign in order to bring customers together in a conversation about race in the wake of on-going protests in the US over relations between police and ethnic minority communities.
However, customers have taken to social media to mock the campaign, hijacking the #racetogether hashtag tweeting ‘ideas’ for new Starbucks drink names including “African-Americano" and "Stolen-from-the-Gold-Coast Blend”.
