Superdrug grew its Christmas like-for-like sales by 16% over the five weeks to 31 December after seeing a consistent rise in footfall in its shops.

The health and beauty retailer has been investing in its in-store experience with the opening of 11 new best-in-class shops in 2022 and the refurbishment of a further 59 stores. It also launched one of its largest Beauty Studios at Rushden Lakes in early December.

The retailer said sales were particularly strong in the fragrance and cosmetic categories, which recorded their biggest ever sales week in the seven days before Christmas.