It has been reported that health and beauty retailer Superdrug is to launch a new service called ‘Baby at Superdrug’ this week which gives Health & Beauty card members 10% off baby products when they spend £5 or more on baby products such as nappies, food and toiletries. 

Also, Superdrug.com, in partnership with nursery specialists Clair De Lune, are offering parents more variety of products such as bedding, moses baskets and parenting advice written by baby and healthcare specialists. 

Superdrug buying director, Simon Comins, said: “That the launch of Baby at Superdrug will help ensure we are offering mums and dads the best offer on the high street – at the best price.

Our aim is to help parents with the products and advice they need every step of the way from pregnancy, to newborns, the toddler years and beyond.”