Superdry has drafted in a firm of leading City advisers to help it reduce costs.

The move follows the retailer’s announcement in January that it had cut its full year adjusted pre-tax profit outlook to breakeven from a previously guided £10 million to £20 million.

According to Sky News, Superdry has hired Interpath Advisory to help address its cost base. It also said work is likely to encompass the  retailer’s troubled wholesale business.