Supermarket chain Tesco has signed up its Finest range to sponsor hit TV show Downtown Abbey.

Mark Trinder, sales director for ITV Commercial, said the deal was “the coming together of two of the UK’s most high-profile brands”.

David Wood, Tesco marketing director, added: “We are really excited to be working with Britain’s best-loved drama. Downton Abbey is a great brand fit for Tesco Finest. The show is well crafted, authentic and inspiring.”