The UK’s biggest supermarket, Tesco, is re-launching its Finest range after an overhaul that has cost “tens of millions” of pounds as part of the company’s turnaround plan. The company will launch over 400 new products and remove 200, resulting in three quarters of the 1,500 Tesco Finest range being revamped.

However, UK managing director Chris Bush denied that the move was designed to put pressure on rival Waitrose.

“This isn’t about taking on Waitrose. This is us continuing our journey of improving our food offer that started last year with the re-launch of Everyday Value, the continual improvement of the Tesco brand and now the re-launch of Finest.”