British brand The Cambridge Satchel Company has announced that it will be launching its first mens store in Seven Dials, London. The company, which was founded in 2008 with £600, will focus on its flagship satchels, backpacks and trunks.

Julie Deane OBE, founder and CEO of The Cambridge Satchel Company, commented: “London is our second home and Seven Dials was the location of our first ever store so it is special for us. It is the perfect location for our men’s store, which is the result of a growing male customer base and need to create a bespoke space just for them.”