It has been reported that New Look’s like-for-like sales fell by 1.7% in its third quarter due to the warm weather last October and November, however its underlying profit was up by 1.8% to £62.8 million.
Over the Christmas period the fashion retailer saw online sales shoot up especially around Black Friday, Cyber Monday and Boxing Day with sales rising by 4.1% in the period to 3 January 2015.
Chief executive of New Look, Anders Kristiansen said: “Mobile and tablet ordering overtook desktop for the first time on Boxing Day, whilst our high street presence came into its own as we handled a surge in demand for our Click & Collect and Order in Store offerings.
“Operationally, we performed well. We were able to extend final delivery dates before Christmas and we dispatched 60% more orders across the 3 weeks over Christmas than last year. Despite the heavily promotional environment, we maintained the level of full price sales on last year and grew gross profit margin.”
New Look has reported that it is looking to open stores in France, Germany and Poland, whilst in China it is looking to expand its stores from 18 to 20.
