It has been reported today (September 18th) that the Trafford Centre has welcomed a new pop-up shop, Mercedes-Benz.
The pop-up store will display a different vehicle each week to allow customers to find out more and get a little closer to the models, and will include items from the MERCEDES AMG PETRONAS Formula One range.
Customer experience director of Intu, Roger Binks, said: “We’re seeing more and more innovative brand activations across our centres. What we’re doing with Mercedes-Benz is a great example of how a household name can reach a new audience, in a very different way. We’re able to surprise and delight our customers by adding something a little different to the usual shopping centre experience and giving Mercedes-Benz the opportunity to immerse customers in their brand in an exciting and creative way.”
Commenting, general manager for Mercedes-Benz Manchester Central, Martin Nield, said: “At Mercedes-Benz Manchester Central, we’re looking forward to welcoming customers into our pop-up shop and giving them the true Mercedes-Benz experience,” adding “This is all about taking the product and our first-class service to the people.”
