Consumer online searches for hotels and lodgings based domestically outnumbered those located overseas by three to one, reveals the latest data from leading independent digital marketing agency, Greenlight.

Greenlight’s Hotels Sector Report – Issue 17, found that in August, consumers made a total of 3.1 million searches on Google UK for hotels located in domestic, short haul and long haul destinations.

Of that total, 1.8 million (58%) queries pertained to hotels based domestically, compared to 12% (382,610 searches) and just 8% (236,710 searches) for accommodation in short-haul and long-haul destinations, respectively.

Greenlight charted the most visible players online for hotels in long-haul, short-haul and domestic destinations.

For domestic hotel-related queries, Laterooms.com was the most visible site in the organic listings, attaining a 22% share of visibility whilst Booking.com was the most prominent advertiser in the paid listings, with 70%.