Sweaty Betty the activewear brand for women has received growth investment from Catterton, the US private equity company, to support the company’s growth in other markets such as the US.
Tamara and Simon Hill-Norton, who founded Sweaty Betty, run 40 stores in the UK which include concessions in Harrods and Selfridges along with two retail stores in the US.
In a statement, Simon Hill-Norton said: "Catterton has an unparalleled record of helping other retail and consumer companies, including health and wellness brands, to reach their goals. Catterton understands the consumer industry and importantly to us, they also share Sweaty Betty's belief that fitness, fashion and lifestyle go hand-in-hand. Catterton's investment and partnership with the Sweaty Betty team marks an exciting new milestone in our growth and development."
Also adding a comment from Catterton, Jon Owsley a partner said: "Tamara, Simon and the entire Sweaty Betty team have created a true leader in the premium activewear category with a brand and differentiated product offering that is set apart for its cutting edge style, high quality and superior performance. We see a tremendous opportunity to build on these strengths and to extend Sweaty Betty's reach in both new and existing markets. We are excited to partner with the Sweaty Betty team through this investment."
