Very.co.uk, has partnered with Rizzle Kicks to face-lift the iconic 1991 summer song ‘Summertime’, originally by DJ Jazzy Jeff and Will Smith.
The collaboration will have a shoppable online music video, with all items available to purchase direct from the video, including the 90’s fashion collection to the homeware and picnic goods.
The track to the video is available exclusively to download to the first 10,000 music fans who visit the Very site. The full-length music video can be viewed on the Very website and on Very’s YouTube channel.
Clicking the banner will keep the customer on the advert, and display a range of products featured in the video, such as dungarees. Clicking on a specific product will lead the viewer to a dedicated Summertime’ section on the Very website.
The video, which was created by Havas SE Cake and Universal Music Group, comes after Google recently added shoppable adverts to their existing range of YouTube ad products, allowing retailers to get more direct value from their video ads.
The use of shoppable YouTube videos is increasing. Big four supermarket Asda announced in September last year they were trialling shoppable YouTube videos, which would enable customers to buy ingredients without ever having to leave the video site.
Jim Dowling, managing director at Havas SE Cake, said: “We're all about working with brands like Very.co.uk who believe in the idea that people aren't fussed about ads – but they go looking for entertainment. Entertainment also drives business, and that's what makes #Summertime such an exciting idea.
Integrating shoppable technology into our music video allows us to not only provide entertainment, but drive customers to the site in a smart way.”
