VF Corporation has appointed Michel Bilodeau as vice president, general manager EMEA for Vans.
Bilodeau currently works as vice president, general manager of VF outdoor & action sports for Canada, and will take up her new position by October.
Martino Scabbia Guerrini, VF’s group president for EMEA, said: “Michel’s extensive experience with strategic accounts through our One VF platform approach and understanding of our direct-to-consumer business will strengthen our ability to drive growth and further connect with our consumers in deeper ways as Vans lives up to its commitment of serving as the icon of creative expression.”
Bilodeau has worked for with VF since May 2009, starting as general manager for Vans Canada.
