Victoria Beckham took time to pose for an Instagram photo with her “youngest customer so far” at her new flagship clothing store on Dover Street.
Mrs Beckham was making a visit to the store, which opened last Thursday.
The store has no display window or tills as payment is taken through an iPad allowing the associates to go to the customer wherever they are in the store.
Mrs Beckham commented: “There’s plenty of room if somebody’s got a child with them - a child can wait. Lots of hanging space, space where they can put their bags down.”
The lower level is dedicated to personal shopping and the upper level features the Victoria Beckham collection.