Victoria Beckham has opened her first-ever store at 36 Dover Street in London's Mayfair.
The store will sell five different Victoria Beckham collections which are Victoria Beckham ready-to-wear, Victoria Beckham, Accessories, Eyewear and Denim.
The three-storey Mayfair space, which has been designed by London-based architect Farshid Moussavi, features four metre wide polished concrete stairs that lead to an image on the first floor's end wall and a spectacular cast-concrete latticed ceiling above.
Transactions are made via in-store iPads instead of cash desks, giving the design of the store a sleeker look.
The first in a series of own-name stores, 36 Dover Street follows the launch of the Victoria Beckham e-commerce site in April 2013.
