Waitrose has announced a new multi-year partnership with Uber Eats as part of plans to grow its position in on-demand grocery shopping and the convenience sector.
The partnership has initially launched on the Uber Eats platform in five London stores, including Finchley Road, West Hampstead, Clerkenwell, St Katharine Docks, and Greenwich. It will then roll out to more than 200 shops across the UK by the end of August.
Waitrose said customers will be able to order from “thousands upon thousands” of items and have them delivered to their door in as little as 20 minutes. These include its value Essential Waitrose range, as well as Waitrose No. 1, Waitrose Duchy Organic, and the supermarket’s latest summer ranges. Brands such as Gail’s Bakery and Deliciously Ella will also be included, as well as a range of fresh ready meals and free-from and vegan items. Wines, beers and spirits will also be offered.
The move builds on Waitrose’s current partnership with Deliveroo. Uber Eats partners with a number of supermarkets including Sainsbury’s, Asda, Co-op, Iceland and Morrisons Daily.
