It has been announced that book retailer Waterstones is to open its largest shop in Tottenham Court Road this October.
The new shop will cover 7,000 sq ft and will be over three floors. The shop will also contain a Café W and a bar and store 25,000 titles for its customers to choose from.
Research has shown that data provided via YouGov has suggested that the public are returning to reading physical books as the craze for e-books wanes.
Managing director of Waterstones, James Daunt said that the refurbishment of 290 of its UK stores was responsible for the print book’s 5% popularity rise over Christmas last year, rather than an irreversible change in consumer behaviour.
Sam Husain, director said that while online sales were important for booksellers, “there is nothing like people actually browsing in-store”.
