Us home furniture retailer West Elm has opened its first UK store in the UK on Tottenham Court Road.
"The city of London has such vibrant communities centered around design and innovation. I couldn't think of a better location for our first West Elm store in Europe," said Jim Brett, President of West Elm. "We are confident the broad assortment, globally-inspired aesthetic and engaging in-store experience of West Elm will appeal to customers in the UK."