The consumer watchdog Which? has launched a new campaign after research revealed that more than 70,000 grocery prices ran misleading offers and discounts.
Through its new campaign called ‘Make Special Offers Special’, Which? discovered that 81% of consumers were worrying about rising food prices and were constantly looking out for deals in supermarkets to help them save money. Which? is calling on the government to make rules for special offers simpler, easier to understand and stricter and to help introduce tougher enforcement action to clamp down on rule breaking in supermarkets. Which? has said it will even consider using its formal legal powers if the practice has not been tackled.
Which? executive director Richard Lloyd said: “We’ve found dodgy discounts across the aisles, and with rising food prices hitting shoppers’ budgets hard we think supermarkets are not playing fair. The stores have had long enough to sort their act out, so we’re saying enough is enough, it’s time to Make Special Offers Special.”
