White Stuff has reported strong multichannel Christmas trading with a like-for-like sales increase of 11%.
The lifestyle clothing brand saw its total sales climb by 20.1% in the five weeks to 2 January 2016, as the company’s continued investment in multichannel paid off with online sales delivering strong growth at 40.7%. Visits from mobile and tablets accounted for 65% of the total traffic during this period.
White Stuff said it maintained a full price trading stance in the whole of the December trading period which was followed by a strong sale launch just before Christmas.
White Stuff chief executive Jeremy Seigal said: “We are very pleased with another robust performance over the Christmas period, especially given the competitive market place. Our customers responded very positively to our strong multichannel proposition, improved gifting product offer and new shops.
“We remained prime through the Black Friday selling period and maintained full priced trading for the core December trading period, despite the unusually mild weather. We then saw a strong cross-channel start to the sale which launched just before Christmas.”
“We continue to invest in our brand, product and customer experience to support our future growth in the UK and overseas.”
